Museum of Modern Art, Artists Holiday Cards [2007-2010]

I designed several cards for the Museum of Modern Art that were sold worldwide. Several were reprinted and reached the bestseller status.

Since the 1940s, MoMA has invited artists to create delightful, original and unexpected designs for our Holiday Card Program. Over the years, the designs have evolved from flat cards to pop-up and 3D paper-engineered cards. Each year begins with an open call to established and emerging artists. After several rounds of reviews by our selection committee over the course of months, we make our decisions based on the following criteria: innovative and experimental uses of paper, new interpretations of traditional holiday motifs and themes, witty sophistication and elements of surprise.

To find out more about the Museum Artists Card program visit their website here.